Understanding luxury travel trends in DR
Understanding Luxury Travel needs in DR: The luxury travel trend is taking more importance these days. The priorities and demands of modern travelers have changed and now “The Experience” is becoming a fundamental aspect of travel preferences.
The Dominican Republic has set its goals on focusing on the new trends of the modern luxury travel segment, meaning focusing on modern luxury tourists that usually have a more elevated income, and are used to repeat destinations and accommodations during their travels. This segment is very interesting for mature destinations such as Punta Cana, Santo Domingo and La Romana, which are immersed in restructuring processes, or for those that opt for change or for attracting a new type of tourist called the “Cosmopolite Tourist” with a greater spending capacity.
But the question now is; how is it that ones attracts these modern luxury tourists? Well, according to Mindshare, luxury consumers are segmented into five different groups, which are;
The ‘Fighters’, these travelers make up a 24% of the total amount of yearly travelers, for whom luxury is an evidence of success.
The ‘Trendsetters’ this specific group makes up a 16% of total travelers and refers to influencers, lifestyle bloggers, foodies, these persons are characterized for being young, creative and mostly present on social media platforms. Trendsetters consider luxury as a way of differentiating themselves from the majority.
The ‘Esthetes’ making up 17% of worldwide travelers, this group is mostly made up of a large female majority, for whom luxury is the high point of aesthetics and design.
The ‘Only the best’ which make up 23% of travelers, see luxury as the expression of incomparable quality, and, finally, ‘Comfort in first place ‘, which accounts for 19% of travelers that see luxury as a way of life, this specific segment is made of up travelers that value personalization and exclusivity more than any other, also considering that this segment is made of up 42% males and females over the ages of 65.
It is also very important to understand that in these days and age a luxury trip is determined by the uniqueness of the experience. The Dominican Republic, and especially areas like Punta Cana, Santo Domingo and La Romana, have been working very hard to create memorable experiences for each and every cosmopolite traveler that visits the destination. A recent study conducted by the company Travel Leaders Group shows the exact highlights that luxury travelers are looking for when visiting a new destination.
Highlights that luxury travelers are interested in exclusive experiences.
- 66% consider that the most important thing when visiting a new destination is booking an exclusive tour.
- 51% of people are interested in a private car and driver.
- 46% opt for personalized culinary experiences, such as having a private chef come over and prepare a personalized meal for you and your family
- 39% of people consider renting out a private villa as the ultimate highlight to their luxury travel
- 25% prefer spending time on a private beach or Island.
The Your concierge APP offers Cosmopolitan Luxury Travelers all the above mentioned services, which are provided by a team of local experts and handpick The Experiences in order to guarantee a high quality experience while traveling to the Dominican Republic, being the destination Punta Cana, Santo Domingo or La Romana. Your Concierge team understands clearly it’s travelers value on the idea of individuality and the “feel unique” experience being all part of the destination. Your Concierge values the importance of recreating experiences in a new travel era, evolving into new horizons and capturing every single customers needs. Therefore we pride ourselves for being the pioneers in this modern travel segment in the Dominican Republic, and strive to exceed all of our client’s expectations.
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